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Shane, New eGuide: A CMO's Guide to Marketing Orchestration
Strategies, Tactics, and Tools for Effective Planning and Implementation
Is your campaign planning to execution process effective? Marketing Orchestration as a concept has been underserved for years, with unattended orchestration wreaking havoc on deadlines and content quality, until now.
In this guide, we'll provide actionable examples, frameworks, and a copy of our Marketing Orchestration scorecard to help you streamline your internal processes and improve efficiency. After reading this guide, you'll be able to:
Grasp what Marketing Orchestration looks like in practice
Identify the outcomes of great Marketing Orchestration
Assess your current state of Marketing Orchestration
Learn about actionable solutions and first steps to initiate change
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